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Some definitions of common SEM/SEO terms
Ad impression: An ad impression, or ad view, occurs when a user pulls up a Web page through a browser and sees an ad that is served on that page. Many Web sites sell advertising space by ad impressions (see CPM, below).Clickthrough rate: The percentage of people clicking on a link compared with the total number seeing that same link.Conversion rate: The percentage of site visitors who respond to the desired goal of an ad campaign compared with the total number of people who see the ad campaign. The goal may be, for example, convincing readers to become subscribers, encouraging customers to buy something, or enticing prospective customers from another site with an ad.Cost per click (CPC): The amount of money an advertiser will pay to a site each time a user clicks on an ad or link. ホームページ製作 Cost per thousand impressions (CPM): The amount of money an advertiser will pay for 1,000 ad impressions or views (M refers to the Roman numeral for 1,000).Keyword: A word or phrase that a user types into a search engine when looking for specific information. ホームページ制作Meta tags: Hidden HTML directions for Web browsers or search engines. They include important information such as the title of each page, relevant keywords describing site content, and the description of the site that shows up when a search engine returns a search.Page view: A common metric for measuring how many times a complete page is visited.Search engine marketing (SEM): Promoting a Web site through a search engine. This most often refers to targeting prospective customers by buying relevant keywords or phrases.Search engine optimization (SEO): Making a Web site more friendly to search engines, resulting in a higher page rank. ホームページ作成 The use of search engine optimization and search engine marketing to promote businesses Search engine optimization (SEO) and search engine marketing (SEM) are two important ways to promote your business to online customers. SEO requires making your site search engine-friendly, and SEM involves targeting potential customers by purchasing relevant keyword ads on search engines such as Google, Yahoo, and Alta Vista. ホームページ作成ソフト SEO: There are many ways to optimize your site so that search engines will list your site higher in their rankings. Start with the following: Links from other sites: Search engine spiders move from site to site across the Internet by following hyperlinks. The more high quality and high trafficked sites you have pointing to your site, the more important the search engine will think you are. Make sure to register your site with directories such as Yahoo and the ホームページセミナー Internal links: Make sure your site is well-organized and easy to navigate. A site map will help visitors and spiders navigate your site. CMS Meta tags: Meta tags are hidden HTML directions for Web browsers or search engines. They include important information such as the title of each page, relevant keywords describing site content, and the description of the site that shows up when a search engine returns a search. Make sure your meta tags accurately describe your content. ビジネスブログ Keywords: Consider likely words or phrases that users might type into search engines to find your site. Make sure your content contains those words or phrases, and include them in your title portions of your site and in relevant content. Search engine optimizers: Businesses often enlist the help of optimizers who specialize in improving the visibility of their clients' sites. Among other things, they'll register your site with major search engines, list it in the appropriate directory, write optimized content for your site, and recommend changes to your site architecture.SEM: The more targeted your advertising, the higher your "conversion rate." Conversion rate refers to the percentage of ads that actually convert to sales or some other desired action (such as registration). One way to ensure that your prospective customers are qualified is to buy ads according to specific search engine keywords that a user might submit. For example, if you're selling a Minolta 60X digital camera, buying the keyword ad "Minolta 60X digital camera" will most likely give you better results than buying the keyword "camera."